This is a viral ad for a travel agency called X-Travel. The video shows an airplane that appears to be crashing into the ocean. When the plane hits the water, the flotation device inflates and people come out of the plane in swimming suits. The passengers start jumping out of the plane happily as if they landed the plane their on purpose.
This ad could represent the travel ad negatively because of the plane crashing. It could create a sense of fear withing the viewers that makes them not want to use their travel agency because of lack of safety.
On the other hand, this ad could make more people want to use their agency because it portrays itself as a very “fun” agency. The image of people jumping out of the plane ready to have fun could make the viewers think that they will have that much fun if they travel with X-Travel.
I feel as if this ad could make people react in two very opposite ways, either being afraid to use the agency or wanting to use the agency because of how fun it seems to be.