X-Travel Viral Ad

http://www.youtube.com/watch?v=tXA5rBQVtQE

This is a viral ad for a travel agency called X-Travel.  The video shows an airplane that appears to be crashing into the ocean.  When the plane hits the water, the flotation device inflates and people come out of the plane in swimming suits.  The passengers start jumping out of the plane happily as if they landed the plane their on purpose.

This ad could represent the travel ad negatively because of the plane crashing.  It could create a sense of fear withing the viewers that makes them not want to use their travel agency because of lack of safety.

On the other hand, this ad could make more people want to use their agency because it portrays itself as a very “fun” agency.  The image of people jumping out of the plane ready to have fun could make the viewers think that they will have that much fun if they travel with X-Travel.

I feel as if this ad could make people react in two very opposite ways, either being afraid to use the agency or wanting to use the agency because of how fun it seems to be.

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About Tayler Z

I am a student at CSU-Pueblo studying Mass Communications with emphasis in integrated communication. It is currently my third year of college. I work at the college radio station Rev 89 and am also the captain of the dance team at the college. I enjoy reading, running, listening to music, hanging out with family, and dancing in my spare time.
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2 Responses to X-Travel Viral Ad

  1. Adrian says:

    I have seen many ad’s that do a shock and aww effect, first they get your attention by hitting you with a mind blowing image or event, then quickly turn it around to a lighter side that is not so dramatic, then hit you with their ad. Personally these type of ad’s are very effective due to the fact that they work to get your attention fast, as for weather they can get you to use their services who knows. they are trying to give the public an image that they are not the normal travel agency and try to target a younger demographic. sometimes these types of ad’s can be really funny but most of the time they are super corny.

  2. Nikki Grams says:

    Ugh. I can definitely say that this wouldn’t inspire me to use their airlines. In fact, it’s quite shocking to pull your mind from “Oh my gosh, I hope they’re all ok!” to “What? This is a commercial!”
    I personally felt a little sick watching this video because I’ve had a friend who survived a minor crash and it’s still the scariest thing in their life.
    I vote “no likey” on this ad.

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