This video is a viral ad made for the Coca-Cola brand. This ad isn’t the best quality of video, but in my opinion it is very entertaining and creative. Sometimes I feel as if viral ads give people more room to be creative because they don’t have to be as professional as ads that are on television.
I think viral ads can be very persuasive to mass audiences because they seem more “real” then the professional ones sometimes. They may not be as high quality, but they can be more entertaining at times. Viral ads also have a downfall of being not professional, because people might not see the brand as seriously as they should. With Coca-Cola, it is easy to do viral ads because it is such a well-known brand.