I decided to do my blog about a video that explained the whole campaign of a new brand called Zoo that was coming out with a new vehicle called Zebra. They went so far as to actually build a real zoo for the brand. I am amazed at all of the different marketing techniques that this brand used. I think they did a great job with the viral marketing because it caused so many people to talk and interact with one another about the brand.
I thought this video explained the power of viral marketing very well. The Zebra brand found ways to reach the audience in such interesting ways, it caused everyone to start talking about their ads. Putting up stickers and printing cryptic messages in public areas made the name and symbol of the brand more well known.
Once the brand made it to social networking sites such as Facebook, Twitter, Flickr, Bambuser, Myspace, and Youtube, the name became even more popular and the viral end of its marketing grew rapidly. Everyone began talking about the brand and noticing it, which is exactly what a new brand wants.