I thought this viral ad was very clever. It catches the viewers attention and makes them want to keep watching to see what happens next. The ad was very creative and different. This video is from a campaign called “The Fun Theory” that was created to promote BlueMotion Technologies, which is a company that creates cars that are better for the environment.
This ad shows how doing something that is better for yourself is easier when it is made fun. I think the point Volkswagen is trying to get across is that doing things that are better for yourself, or others, or in their case the environment is much easier when it is made fun. This makes their campaign “The Fun Theory”, a lot more fun for people to help the environment.